is undoubtedly an Islamic value, a code for Muslims to consume
only what is permitted by Islam. However, there is also
no doubt that it has become a very important and powerful
Economic value in todays world.
proof is evident from the fact that more than 80% of the
world Halal trade is done by non-Muslim countries, both
in the West and East, who, by utilizing the Halal
Brand to their economic benefit, have become the biggest
exporters of Halal products in todays world.
The reason for this vast thriving market goes hand in hand
with Halal products being widely recognized for their quality
assurance and the Halal Label has become a symbol of Good
this worldwide demand of Halal products is not restricted
to Muslims only as non-Muslim consumers, from diverse races
and religious beliefs prefer to buy products bearing the
Halal Logo, thus providing a huge boost to the Halal industry.
per the latest research by the World Halal Forum, quoted in
TIME Magazine (May 2009), the total size of global Halal
food market is worth about US$ 632 billion in 2009 and if
we also include the non-Muslim consumers, the total figure
will be much higher. Halal industry experts believe the size
of total global Halal market (including all Halal food, non
food products and services) ranges from a minimum of US$ 1.2
trillion to US$ 2 trillion per annum.
level of Halal awareness is still very low
as most Muslims believe that Halal is only about meat which
is not true as Halal includes all the Food products,
Non-food products and also services.
is still developing its own Halal standards and there is no
official Halal Certification body
However, there are many International Halal certification
companies who have their agents and offices working in Pakistan
that can test and certify the Pakistani products as Halal.
Since Pakistan is a Muslim country so we have to assume that
All Food & Beverage, All Cosmetics, All Toiletries, All
Medicines & other related products produced and exported
from Pakistan are Halal.
our popular brands in Pakistan may also be known in the Sub
Continent and also in Middle East. But Muslims of different
ethnic background in USA, Europe, Africa or even Asia are
not familiar with our Brands and may not buy our products.
A recent survey conducted by HDP Pakistan in China and Africa
proved that the Muslim consumers (Chinese and Africans) were
not familiar with even the most famous Pakistani brands and
refused to buy Pakistani products as they didnt find a Halal
Logo on our products.
However, they all accepted and recognized the Halal Logo and
picked up the products from the shelves when they saw the
products with the brand label or logo of Halal.
Halal market is undoubtedly the biggest untapped market for
Muslim population is growing at the rate of 2.9% per annum
and is expected to be 30% of the world's total population
by 2025. With this high increase, the global demand for Halal
food and Shariah compliant products and services will continue
to rise with a huge global demand. This will also give rise
to more opportunities for companies to expand their reach.
The current estimated Muslim population is around 1.79 Billion,
out of which the Muslims who live in non-Muslim counties consume
and use other standard products because of the unavailability
of Halal certified products.
the West, USA, Brazil, Canada, Australia, New Zealand &
France are the biggest Halal suppliers.
In the East, Thailand is the biggest exporters of Halal certified
products after which Philippines, Malaysia, Indonesia, Singapore
and India are the leading Halal products suppliers to the
Brazil exports 1 million frozen Halal chickens to 100 countries
and 300,000 MT of Halal beef products to Saudi Arabia, GCC,
Egypt and Iran annually.
France exports 750,000 MT Halal frozen chickens annually to
Saudi Arabia, Kuwait, UAE & Yemen among other Muslim countries.
United States is the third largest beef exporter in the world
and more than 80 percent of its frozen beef is Halal.
New Zealand is the fourth largest beef exporter in the world
and 40 percent of its beef product s exports are Halal.
to find Halal Customers?
countries with Muslims majority are the most obvious target
markets for Halal products specially for meat and meat products.
However, Muslims living outside the sub continent and Middle
East are more in need of Halal products and services, as living
in countries of non Muslim majority, they are very conscious
of their religious belief and take care of what they eat and
use. It becomes difficult at times, to search for Halal products,
as the suppliers are scarce in most regions, which creates
big opportunity for suppliers of Halal products.
In Europe, the market size of Halal Foods is estimated
to be $66 billion. France having the largest share
of approx $17 billion.
In United Kingdom, only the Halal meat sale is worth over
$600 million annually.
The American Muslims spend around $13 billion on Halal food
The GCCs Halal food imports is worth approx $44 billion. Annual
Halal Food Trade in India is worth over $ 21 billion.
Indonesias annual Halal Food expenditure is over
Other Halal product importers include Saudi Arabia, Egypt,
Iran, GCC, Africa, and other Muslim countries.
wise break-up total Muslim population
Target Markets for Halal Products:
Africa: More then 181 million Muslims including Egypt 71m,
Algeria 33m, Morocco 31m, Sudan 30m, Tunisia 10m & Libya
Africa: More then 92 million Muslims including
Ethiopia 37m, Tanzania 19m, Somalia 9m, Kenya 8m, Uganda 4.5m,
Mozambique 4m, Malawi 2.5m, Eritrea 2m, Zambia 1.8m, Madagascar
1.2m and other countries.
Africa: Only 1.2 million Muslims but important
market as Muslims are very particular on HALAL products and
thus there is a ready market for Halal products. South Africa
also serve as a gateway for the other Sub Sahara African countries.
Africa: More then 150 million Muslims
including Nigeria 65m,
Niger 14m, Mali 13m, Ivory Coast 12m,Senegal 11m, Guinea 8m,
Ghana 7m, Burkina Faso 7m, Mauritania 3m, Sierra Lione 3m,
plus other countries including Togo, Liberia, Guinea Bissau,
Gambia, Cape Verde and Benin.
Africa: 17 million Muslims including Congo 6m,
Chad 5m, Cameroon 3m
More then 50 million Muslims including Russia 27m, France
6m, Germany 3m, Bosnia 2.3m Kosovo 2m, Albania 2m, UK 1.5m,
Italy 1.4m plus other countries including Ukraine, Italy,
Spain, Netherlands, Portugal, Greece, Norway, Sweden, Bulgaria
and other countries. Its relatively small but a serious market
for Halal suppliers due to its high purchasing power and clusters
of Muslim population in smaller areas like France with 6 million
Muslims, Germany with 3 million & Russia with 27 million
Asia : Mostly Muslim countries including Saudi
Arabia 24m, Turkey 73 m, Yemen 21m, Iraq 28m, Syria 17m, Azerbaijan
8m, UAE 5m, Jordan 5m, Palestine 4m, Oman 2.5m, Kuwait 2m,
Lebanon 2m plus other countries including Qatar, Bahrain,
Cyprus. There are no specific HALAL Standards in these countries.
All products imported or manufactured locally have to be HALAL.
Asia and ASEAN Market: Muslim population is more
than 360 million including Indonesia 195m, China 133m, Malaysia
15m, Philippines 6m, Thailand 6m, Myanmar 2m and other countries
including Brunei Darussalam, Cambodia, Singapore, Hong Kong,
Japan, Vietnam, Korea, Mongolia & Taiwan.
ASEAN countries are one of the worlds leading suppliers and
also importers of HALAL products. They compete with each other
in HALAL products but also do substantial trading among themselves.
For example Indonesia is the biggest buyer of Malaysian HALAL
food, creating a big opportunity for other Halal suppliers.
is an untapped market for Halal products and Halal suppliers
should concentrate on exports of Halal Products to China,
Indonesia and Malaysia.
Central Asia: More then 600 million Muslims (including
India 154m, Pakistan 170m, Bangladesh 127m, Iran 69m, Afghanistan
30m, Uzbekistan 23m, Kazakhstan 7m, Tajikistan 6m, Turkmenistan
4.6m, Kyrgyzstan 4m, and other countries including
Sri Lanka, Nepal, Bhutan & Maldives etc
is a massive market for Halal products. Most are Muslim countries
but without any HALAL certification.
India is one of the biggest buffalo meat supplier in Asia
but its also a very big market for Halal products due to its
huge Muslim population and its neighboring countries with
land route with India can specially take advantage to push
their Halal products in India.
Population of only 0.6m Muslims in Australia, New
Zealand, Fiji& other countries but the high per capita
expenditure has made this small population, almost billion
dollar market for Halal Food products.
The Muslim population in the Americas is almost 10 million
(USA 6.4m, Brazil 1m, Canada 0.8m and other countries of Central
America, South America & Caribbean).
American Muslims (particularly USA) are looking for HALAL
products which are not readily available in their market.
potential for HALAL products in the US market:
With a Jewish population of 5 to 6 million, the US Kosher
market has been valued in excess of $100 billion annually
with a range of 86,000 certified Kosher products on the shelves.
a recent Mintels survey in the US shows that only 15% of the
Kosher customers are Jewish. 69% non Jews buy Kosher because
they consider Kosher products to be hygienic and good for
And the balance 16% Kosher buyers in the US are Muslim!
shows that Muslims consume more Kosher products than Jews
because there are only 1,000 Halal certified products available
in North America, and most are not available through the mainstream
retail outlets. So, for every Halal product on sale, there
are 86 kosher products to choose from… There are simply
not enough Halal products on the shelves and US Muslims are
spending $16 billion a year on Kosher products.
certified products are recognized as hygienic and of good
quality, hence these are also in high demand amongst non-Muslims.
Multinationals around the world are already part of the Halal
trade and major hypermarkets in Europe and Asia sell Halal
Halal compliant improves quality standard and adds more value
to the product. Halal Certified logo gives an international
brand identity that is recognized and accepted throughout
Halal now covers a complete range
of products offered in supermarkets, 5-star hotels, Restaurants,
Fast food chains, Airline meals, School dinners, Military
food and even in Prison rations.
It has become a lifestyle choice including personal hygiene,
healthcare products, toiletries, cosmetics and many more..
The movement of Halal products around the world has created
the Halal value chain,
with entirely new sectors relating to Halal logistics, Halal
security, Halal storage, Halal Auditing and Halal industrial
industrial development, dedicated Halal-certified
zones are a reality today including Halal Parks
& Halal Free Zones.